An identity for a small Hamburg based agency specialising in the internal restructuring of companies through workshops, intensive coaching and consulting.
Finding the source of the problem, restructuring, fixing the problem, testing to see it works, trying again... The Tema Consult working process was the main inspiration for the brand refresh.
The logo is simply a visual play of Tema Consults working process.
(With and for Hort.)
In order to maintain the concept within each application a simple grid accompanied by a small set of rules was created.
Every individual piece of information was given its own column. The vertical placement of these elements were randomly placed using automated methods, thus visually translating the concept.
The colour palette was inspired by pastel coloured circular pieces of paper that you would normally find at a standard office supplier. These circular pieces of paper are frequently used within Tema Consult workshops, to write on during brainstorming sessions etc.
An image world, inspired by Tema Consult's working philosophy, was created through a series of videos that can be found throughout the website
To Tema Consult Website.