The FLODD website was developed in addition to the corporate identity. The objectives of the identity were to visualise the clients quirky dutch personality and mimic the bold geometric architectural forms of the floating homes. This was communicated through the use of loud crazy colour combinations, straight ‘oversized’ typography and clean photography.
Everytime a new page is loaded a random colour combination is drawn from a programmed colour pool. This colour pool can be easily updated by the back-end user.