‘FLODD Corporate Identity’

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Inspiration for logo.

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Floating Dutch Design

The name FLODD manifests from the Dutch creators, Bertjan Diphoorn, creative vision of floating dutch design. FLODDs are uniquely, handcrafted floating homes, in development, on the Rummelsburger Bucht, in Berlin.

The main objectives for the identity were to visually inject the clients quirky dutch personality, communicate FLODDs bold geometric architectural forms, highlight the use of raw materials and nature in the surrounding area while conveying the movement of water.

This was communicated through the use of loud crazy colour combinations and clean ‘oversized’ typography that would not be normally or traditionally used within the utilised platforms and applications.

Logo

For the logo we incorporated the ITC Franklin Gothic and used Dutch see maps as a base inspiration to communicate the idea movement.

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Letterhead front and back.

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Envelope.

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(FLODD interior. Photography by Steffen Bunte)

(Play video)

Sofa

In addition to the corporate identity we also designed and had produced cushions as part of the FLODD interior.

To view this part of the project in more detail click here.

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Cushion detail.

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Sofa cushions within FLODD Blau environment.

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Business card.

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ITC Franklin Gothic. Corporate typeface and base for logo.

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Letterhead front and back.

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(The view from a FLODD bedroom. Photography by Steffen Bunte.)

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Logo embossed into concrete at FLODD entrance.

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(FLODD interior details. Photography by Steffen Bunte.)

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Letterhead front and back.

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Letterhead front and back.

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(FLODD by night. Photography by Steffen Bunte.)

Related projects: Website, Sofa, Rule Book, Wayfinding

(With and for Hort.)