‘Cream Coloured Ponies Corporate Identity’

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Letterhead detail.

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Introduction

Cream Colored Ponies is a consulting agency specialising in digital creativity and strategy.

Part of the brief was to create a small corporate identity that utilised a library of digital ponies that the client had sourced from various platforms on the web.

Concept

A big part of the agencies work structure is networking. This idea was used as a base for the concept. Every pony represents one part/individual within this network. Each pony within the pool, when presented to us, was accompanied by a number. We also integrated the numbering into the visual concept.

Over 200 versions of the ponies along with their corresponding numbers were printed onto the backs of business and letterheads. This transforming each business card and letterhead into a collectors item.

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Letterhead front.

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Letterhead back. Pony no. 116.

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Website concept layouts. Image placeholders courtesy of Hort.

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Unrealised Proposal for Website

For the website, which was unfortunately unrealised in the end, ponies were integrated into the article image rollovers. Each article has its own pony rollover. The ponies correspond to the article number.

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Business card series.

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Letterhead back. Pony no. 132.

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Letterhead back. Pony no. 181.

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Letterhead back. Pony no. 21.

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Letterhead back. Pony no. 57.

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Letterhead back. Pony no. 239.

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Letterhead back. Pony no. 242.

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Letterhead back. Pony no. 128.

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Letterhead back. Pony no. 10.

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Letterhead back. Pony no. 73.

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Business card series.

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(With and for Hort.)